Octopus Money has today signed the Armed Forces Covenant, demonstrating its commitment to supporting military personnel, veterans, and their families – both in the workplace and beyond.
The signing was marked at a special event this week with Commodore Tim Green, Naval Regional Commander: London and Eastern England, alongside Octopus Money CEO Ruth Handcock and employees who have served or have family connections to the Armed Forces.
By signing the Covenant, Octopus Money joins more than 13,000 UK employers publicly pledging to ensure those who serve or have served are treated fairly and not disadvantaged because of their service. The business is committed to being a Forces-friendly employer and values the skills and experience Service leavers, Reservists and military families can bring to the financial advice sector.
Supporting financial wellbeing for the Service
Octopus Money, which delivers personalised financial coaching and advice, is also committed to raising awareness of the financial challenges that can be faced by Service leavers and military families.
Sarah Johnstone, a former Army officer and now Money Coach at Octopus Money, said: “When you’re in the Army, your finances and living arrangements are fairly unique, so transitioning from that structure to ‘civvy street’ and leaving all that behind, can certainly feel daunting. However, it’s also the ideal opportunity to plan ahead for the future; having someone in your corner to support those financial plans is critical.”
With the average soldier aged 31 – well below the typical age of 55+ for traditional financial advice clients – the business is well placed to support this underserved group. (Lang Cat, Advice Gap 2024 Report) Octopus Money’s youngest customer is 20, with an average client age of 38.
Ruth Handcock, CEO of Octopus Money, said: “We know financial planning can feel overwhelming – whether you’re navigating a major life change, leaving the Forces or simply trying to make the most of your money. At Octopus Money, we’re making financial advice more accessible and approachable for everyone. By signing the Armed Forces Covenant, we’re proud to back the military community, offering them both career opportunities and the financial support they deserve.”
Cdre Tim Green welcomed the commitment: “Employers like Octopus Money play a crucial role in supporting the Armed Forces community. It’s fantastic to see them signing the Covenant and championing the skills, experience and potential of those who serve – both as employees and members of society.”
ENDS
For media enquiries, please contact: caroline.hailstone@octopusmoney.com
Ruth Handcock, CEO at Octopus Money and Sarah Johnstone, Money Coach at Octopus Money are both available for interview on request.
About Octopus Money
At Octopus Money, we’re building the future of financial advice – helping more people get the support they need to plan for the life they want.
We’re a new kind of advice business – combining the best of humanity, smart technology and investment expertise. We work with some of the UK’s leading employers to give over 200,000 employees access to 1-to-1, personalised help through the workplace.
We also partner with financial service brands to license our award-winning methodology, training and technology. Our platform enables them to offer holistic, regulated financial planning to more customers, at a lower cost than ever before.
Part of the Octopus Group and a certified B Corp, Octopus Money is committed to doing the right thing for customers, advisers and the future we all share.
