Principles for Public Affairs and Lobbying

At Octopus Money we’re building the future of financial advice, helping more people get the support they need to plan for the life they want.

We’re a new kind of advice business that combines the best of humanity, smart technology and investment expertise. Anyone can get started directly through our website, and we work with some of the UK’s leading employers to give employees access to 1-to-1, personalised help through the workplace.

Part of the Octopus Group, winner of 2025’s Financial Advice Firm of the Year and a certified B Corp, Octopus Money is committed to doing the right thing for customers, advisers and the future we all share.

Public affairs and policy engagement

We passionately believe in helping more people get the support they need to reach their money goals. In order to achieve this, we sometimes engage in public policy and lobbying. Our approach is non-partisan: we engage across the political spectrum, and do not affiliate ourselves with any political party. We prioritise collaborations that amplify our ability to deliver positive systemic change.

We have joined together with our partners at Octopus Group on a Responsible Lobbying Policy which further details our principles for public affairs and lobbying, please read it in full here.