10 September 2025, London – Octopus Money has partnered with AI startup Ani Tech to cut the time spent on onboarding administration by 75%, enabling teams to spend more time listening, guiding and building personalised financial plans for customers.
The new approach, powered by bespoke AI assistants, reflects the growing adoption of “agentic AI” in financial services. Working quietly in the background, the helpers are taking on time-consuming but essential processes – from contacting third-party providers to retrieving documents. And staff have given them playful internal names to help distinguish their roles: “Hermione” manages correspondence, “Ron” handles retrieval and “Harry” prepares client reports.
Paul Titterton, Chief Operating Officer at Octopus Money, and who has named his own personal AI helper after his daughter, said: “The administrative and planning tasks involved with onboarding a new client used to take an average of 26 hours. With Ani Tech’s support, they now take just six. This means our team can spend more time with clients, enabling them to have the conversations that build trust and make a difference.”
For many years, the high cost of delivering advice has locked out many people, with many advice firms only being able to provide advice to customers with at least £200,000 in assets. Through tightening up processes with AI, Octopus Money is reducing the cost to serve and making financial planning accessible to more families.
Ani Tech founder, Samantha McBride said: “I know from my past experience of working in fund management that even at the top of financial firms, professionals are wasting time on arduous administrative tasks. Octopus Money is proving that smart automation can remove these bottlenecks and put the client experience at the centre.”
Agentic AI is the future for financial services, McBride added. “I was recently at an AI conference where only two companies in the room had agents deployed in production. But almost everyone agreed that in five years there will be more agent-to-agent communication in the world than human-to-human. We’re excited to be at the forefront of this transformation with forward-thinking partners like Octopus Money.”
Octopus Money already uses AI through its partnership with Aveni AI to monitor and quality-check customer conversations, and is exploring further opportunities.
ENDS
For media enquiries, contact caroline.hailstone@octopusmoney.com
Footnotes:
- http://forbes.com/councils/forbestechcouncil/2025/06/06/how-agentic-ai-will-transform-financial-services/
- Octopus Money Research, Censuswide, July 2024, n=200.
At Octopus Money, we’re on a mission to make investing and money advice accessible to all. We combine expert support and smart technology to help more people plan, save and invest for the life they want.
We partner with some of the UK’s leading employers to bring 1-to-1, personalised support to over 250,000 employees. We also license our award-winning methodology, training and technology to financial services brands, helping them deliver financial advice to more customers, at a lower cost than ever before.
Part of the Octopus Group and a certified B Corp, Octopus Money is committed to doing the right thing for customers, advisers and the future we all share.
Ani Tech develops autonomous AI agents for the financial services industry. The company’s flagship product, Ani, represents the new generation of agentic AI. Ani orchestrates teams of specialised workers to execute sophisticated workflows across portfolio analytics, financial planning, client management and operations.
Unlike traditional automation, Ani Tech’s AI workers can think and act autonomously, making intelligent decisions while navigating complex financial processes. Through custom-built applications (“pods”) and proprietary technology, firms can embed their unique rules and expertise. Users can design and deploy custom AI workers in seconds, creating personalised automation that adapts dynamically to their specific requirements.
Built by a team with deep financial services and AI expertise, Ani Tech uniquely understands both the technical and practical challenges facing financial institutions today.For more information, visit ani.tech