Octopus Money, the money advice brand for everyone, has announced the appointment of Dan Marsh as Chief Executive Officer, subject to regulatory approval from the Financial Conduct Authority. He succeeds Ruth Handcock, who will step down after eight years with the Octopus Group.

Since joining the Octopus Group in 2014, Dan has taken on a serial intrapreneurial role, building and scaling several of the Group’s businesses. He is a regulated financial adviser and his experience includes building new businesses across lending, platforms and wealth at Octopus, alongside leading the Group’s acquisitions of estate planning company Octopus Legacy and divorce service amicable.

Dan previously served as Chief Strategy Officer at Octopus Money. During this period, he supported the business’s expansion through mergers and acquisitions, which has helped drive its growth to almost £5bn of AUM and 165,000 clients.

As CEO, his immediate focus will be on helping Octopus Money achieve its ambition of reaching millions of people across the UK who have previously been unable to access financial support. 

Dan Marsh, CEO at Octopus Money, said: “Too many people are still locked out of accessing good financial help, despite money being one of the biggest sources of stress in their lives. Octopus Money has the platform, the people and the purpose to change that. My focus is on continuing to scale the incredible customer outcomes that we have already proved we can deliver so we can make a meaningful impact on UK financial resilience.”

Octopus Money pays tribute to Ruth’s leadership. During her tenure, she advanced the firm’s mission to make financial planning, coaching and advice more accessible across the UK, helping the business reach tens of thousands more customers. She was in 2025 awarded an OBE for her services to financial services and investment.

After eight years with the Octopus Group, Ruth has decided to take on a challenge outside the business. She will remain on the Board of Seccl, the Octopus-owned investment platform that powers Octopus Money’s service.

ENDS

About Octopus Money: octopusmoney.com

At Octopus Money, we’re building the future of financial advice, helping more people get the support they need to plan for the life they want.

We’re a new kind of advice business – combining the best of humanity, smart technology and investment expertise. Anyone can get started directly through our website, and we work with some of the UK’s leading employers to give people access to 1-to-1, personalised help through the workplace.

Part of the Octopus Group, winner of 2025’s Financial Advice Firm of the Year and a certified B Corp, Octopus Money is committed to doing the right thing for customers, advisers and the future we all share.