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Most things we dream of or worry about have some kind of financial impact so when people feel clearer and more confident about their money, everything else can feel lighter too. That’s what drew me to this work: helping people go from “I’m not sure” to “I’ve got this.”

I’ve always loved numbers, so when I left university, a career in finance felt like a natural fit. After qualifying as a chartered accountant, I spent several years working in tax consultancy, financial planning and analysis, and eventually leading my own finance department. A later career break to have my family opened a new chapter: I studied psychology with the Open University and volunteered with a refugee charity; experiences which, alongside the joys and challenges of motherhood, transformed how I understand people and what shapes our behaviour and decisions.

When I found out about Octopus Money coaching, it felt like the missing piece. Here was a chance to bring everything I love together: financial know-how, simplifying tricky topics, active listening, understanding behaviour, and supporting people with empathy and compassion. All of that feeds into my coaching style — judgment-free practical and empowering.

Money coaching provides people with something we rarely get: a safe, supportive space to talk honestly about life, goals and worries. As your coach, I’ll work with you to understand your goals and help you identify any challenges you may be facing, so that together we can build a financial plan that feels realistic and genuinely yours. I’ll be there to support you every step of the way, help you understand any jargon, and act as your accountability partner to make sure that everything on your financial to-do list gets done. My aim is simple: to help you feel in control of your finances so that you can move forward with confidence.

Tsarina Crouch

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What clients say

Securing your family’s future
“Very supportive and encouraging. I really feel like I have someone who is helping me plan for the future and create a strategy that will benefit my family in the future.”
Retiring early
“I’m feeling more confident about retirement now – we’ve put a clear plan in place, and I’m on track to retire even earlier than I thought.”
Buying a dream home
“I’m so excited – I can finally see exactly when I’ll be able to buy my dream home. Having a clear plan makes it feel real.”
Growing your family
“I felt really understood. As a woman, she understood why I might want to reduce work or take a break for my family. We worked together to build this into my plan.”
Leaving a legacy
“Really knowledgeable and quickly focussed in on what would benefit me most – inheritance tax, lasting power of attorney and when I’d actually like to retire. I’m feeling more confident about my plans.”