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What I love most about being a Money Coach at Octopus Money is seeing the shift in people – from feeling overwhelmed or unsure about their finances to feeling calm, confident and in control. Helping someone turn confusion into clarity, and giving them a simple plan they actually believe in, is incredibly rewarding.

I’ve always been fascinated by how much emotion and stress can sit behind money decisions. Over time, I realised that most people aren’t “bad with money” — they just haven’t been taught how to manage it in a way that feels simple and practical. Working in financial services showed me that technical knowledge alone isn’t enough; what people really need is clarity, structure and someone who can translate complexity into plain English. I was drawn to coaching because it focuses on behaviour change, confidence and long-term habits rather than quick fixes. Becoming a Money Coach felt like a natural step – combining financial knowledge with empathy, communication and the chance to make a tangible difference in someone’s everyday life.

If you were to take me on as your Money Coach, I’d help you cut through the noise and build a clear, practical plan that fits your real life. We’d start by understanding where you are now and what actually matters to you – whether that’s reducing stress, getting on top of debt, buying a home, investing confidently, or planning for retirement. I’d translate complex financial concepts into simple steps, help you build strong money habits, and hold you accountable along the way. My focus isn’t just on numbers — it’s on helping you feel calm, confident and in control of your decisions, so you can move forward with clarity rather than confusion.

Working with a money coach gives you clarity and confidence without judgement. Instead of trying to figure everything out alone, you get a structured plan, practical guidance, and someone in your corner helping you turn good intentions into real progress.

Dan Wills

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What clients say

Securing your family’s future
“Very supportive and encouraging. I really feel like I have someone who is helping me plan for the future and create a strategy that will benefit my family in the future.”
Retiring early
“I’m feeling more confident about retirement now – we’ve put a clear plan in place, and I’m on track to retire even earlier than I thought.”
Buying a dream home
“I’m so excited – I can finally see exactly when I’ll be able to buy my dream home. Having a clear plan makes it feel real.”
Growing your family
“I felt really understood. As a woman, she understood why I might want to reduce work or take a break for my family. We worked together to build this into my plan.”
Leaving a legacy
“Really knowledgeable and quickly focussed in on what would benefit me most – inheritance tax, lasting power of attorney and when I’d actually like to retire. I’m feeling more confident about my plans.”