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It’s my mission in life to help people. I’ve a lifetime of experience managing my own finances and I’ve learnt a lot of lessons, many of them fruitful, some of them painful. My work is helping people enjoy more of the former and avoid the latter! My reward is making a difference to people’s lives and seeing them achieve their goals.

When I heard about Octopus Money, I immediately thought it was great idea. Everyone has personal finances, but they’re not taught at school or college. We’re all constantly bombarded with financial news and information on mortgages, savings, pensions, ISAs, interest rates, taxes, stocks & shares and so on, but money is not often a topic for conversation with friends or family.

My business career has been in Information Technology and Communications with companies ranging in size from start-ups to IBM and Vodafone. I love unravelling complex situations and making things simpler, better and more effective for all concerned.

Having me as your Financial Coach is like having your own tame financial nerd on hand to inform, motivate, and encourage you. I can be your guide to the way ahead, to help you plan for the future and optimise your financial wellbeing.

Ash Madden

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What clients say

Securing your family’s future
“Very supportive and encouraging. I really feel like I have someone who is helping me plan for the future and create a strategy that will benefit my family in the future.”
Retiring early
“I’m feeling more confident about retirement now – we’ve put a clear plan in place, and I’m on track to retire even earlier than I thought.”
Buying a dream home
“I’m so excited – I can finally see exactly when I’ll be able to buy my dream home. Having a clear plan makes it feel real.”
Growing your family
“I felt really understood. As a woman, she understood why I might want to reduce work or take a break for my family. We worked together to build this into my plan.”
Leaving a legacy
“Really knowledgeable and quickly focussed in on what would benefit me most – inheritance tax, lasting power of attorney and when I’d actually like to retire. I’m feeling more confident about my plans.”